The Urban Developer: Joe Adsett Proposes $250m Brisbane Riverfront Tower

Architect - turned - developer Joe Adsett has revealed plans for a $250-million residential tower fronting a prominent bend in the Brisbane River

The 23-storey proposal would rise from a 1430sq m site at 2-6 Lang Parade and 355 Coronation Drive, Auchenflower, in the city’s inner-west.

To be known as Bloom, it takes its design inspiration from the suburb’s name, derived from a Scottish term meaning “a field of flowers”

“This idea of a ‘field of flowers’ is reinterpreted vertically through layered facades, undulating balcony edges and integrated planting, created a building that appears to grow from the landscape rather than sit upon it” a statement from the developer said.

“Vertical greenery woven through the facade softens the tower’s scale while introducing rhythm, depth and permeability across its height”

Overall, the proposed tower would comprise of a mix of 90 two and three bedroom apartments across 18 levels above basement parking for 158 resident and 14 visitor vehicles across four levels plus the ground floor.

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